Thursday, 26 November 2009

Comparing the contents pages from Uncut and Hammer


Contents pages are used to give information to the reader about what is in the magazine, this can help them decide whether they want to buy it.
UNCUT’s contents page is very conventional, it is orderly and simple to understand, Everything is in columns and the picture is unintimidating which gives it a calm and relaxing feel. HAMMER’ contents style is totally opposite, the art work of the bands name, Iron Maiden, appears to be quite threatening. The main image takes up most of the page and it seems to have a left third, I think this gives the feeling that it is a lot like a front cover. The only similarity is that it has two columns.
The Mis – en – scene in Uncuts contents page is quite a lot different to Hammer’s contents page. In Uncuts contents there are a few small pictures and a lot of writing, whereas Hammers contents page consist of the large image with a few titles laying about. Hammers contents page looks very disorderly and confusing.
I prefer the layout of Uncuts magazine a lot more than Hammer’s because it is more advertorial– it shows features, reviews and regular contributors as well as editorial commentary and feature writing. The page numbers are a lot clearer than Hammer’s however Hammer’s could be preferred because it is ‘straight to the point’. Hammers includes what’s in the magazine and has plenty of ‘easy to see’ page numbers.
The music artists are presented clearly on Hammer’s contents page, it clearly says “Band Finder” followed by a long list of different bands. This shows that Hammer magazine is purely for the music and not much else. Uncut’s magazine contents does not show as many bands names but the ones it does show is followed by a brief summary of what is on that page.
The music genres for each magazine are completely different. Uncut’s genre is about indie-rock which probably means there is quite a variation of different kinds of music, whereas Hammer’s magazine appears to about heavy metal which specifies it’s audience to one that has a particular likeness for heavy metal music.
It appears that “Band Finder” for Hammer’s contents is probably something that is in every Hammer contents as well as ‘regulars’ on Uncut’s magazines. These things most likely appear in all of the Hammer and Uncut magazines and contents pages.
My analysis of these contents pages show that the audiences for both magazines are entirely different. This shows that although it is a music magazine, the kinds of music is very different. One is covers the indie-rock scene whose audience want to find out more about different things, while the other, heavy metal based magazine is metal – and only metal.
The techniques used to make you want to read the magazine are large headlines, rhetorical questions and bold fonts – all of which stand out exceedingly well and make you want to read on. The rhetorical questions are good because it makes you want to find out the answer, e.g. “…has the troubled front man finally laid his demons to rest with a Wilco album that’s nice to listen to?...” This makes me want to read on to find out whether he has made a nice album or not.
The style of language is completely different in both contents pages. In Hammer’s the language is self explanatory whereas Uncut has titles that need explaining. Hammer comes across as quite loud and threatening whereas Uncuts language is softer.
The layout is completely different. Hammer has a layout like a front cover with a left third and a big picture whereas Uncut’s is laid out with more information and pictures. It is a typical contents page with pictu
res and text.

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