Thursday, 26 November 2009

NME magazine deconstruction


The front cover of NME shows a mid-shot of a boy band, they are all wearing dark colours which help them to stand out against the blue background. This shots looks like a documentary shot, which means they were ready for it. The darkness of their clothes contrasts brilliantly with the font colours (red, white and black). Being the cover picture means that, that’s fortnights magazine is focussing on them mostly, a reader who like this band will immediately want to buy the magazine. This is good.
The masthead for the magazine says “NME” which is the title of the magazine, it stands for “New Musical Express”. The masthead is off-centre but this means the band members can be see fully, the masthead is clear and easy to read from a distance. It appears that the title of the magazine isn’t as important as the cover lines (this is because the font for the masthead doesn’t stand out as well as the cover lines), this I think works well because people would rather know what’s inside rather than the title. Also it’s not covering anything important (such as the picture). There is a banner at the right hand side at the top which talks about The Pixies new album. This stands out well as the banners background is red. The headline I think is “Panic at the Disco” however this doesn’t say anything about them, just their name. it is not clear what the headline is, this isn’t good because its good for the reader to be drawn in by something. There isn’t really a left/right third as the cover lines are placed all over the place which makes the magazine look exciting. The cover lines play a big role of inviting the readers and I think this front cover does just that. The cover lines state lots of band names, which is good and a lot like MOJO magazine. The cover lines big up the magaziene and makes it sound like the best in the world for example it says- “UK’s Biggest Guide for Gigs” and “Exclusive Story”. This makes the magazine sound like if you don’t read it here, you won’t read it anywhere else. There is not much information on the front cover which makes you want to read more from the inside and what the cover lines say, this means you would buy it to read it, this is good.
I think this cover has a slight uniqueness to it, because generally other magazines have a lot of information on the front cover but where this one doesn’t you have to buy it to read it, this is good because it entices people like they want to read more. However, I do think that ‘NME’ is similar to ‘Kerrang’ music magazine, this is because they share the way they used an image of a whole band, rather than just one member of a band like other music magazines (MOJO). The font, colour scheme, type and even the way it is laid out is a lot like MOJO’s.
The audience for NME magazine is not really gender specific as it appears to not specify to the gender but by the lifestyle of the reader. I think the lifestyle would be a fast paced person, interested in music (new music). This magazines appears to be distinctively for people who go to gigs and events, they can find out everything that’s going on in this magazine which is an advantage for NME. The age for this magazine would probably be from teenaged till their late 20’s, they probably don’t have a full time job as they obviously go to gigs and events a lot. I don’t think NME specifies the wealth of a person however the magazine is only £1.99 which means almost anyone can afford to read it fortnightly. NME has a wide range of different audiences but it is mostly “trendies” and “people in the know”. They are mostly likely to be individualists looking for any way to be “different”, probably by the new, obscene music in NME, they are probably looking for a way to vary their music from everyone else’s.
(The picture used is not the front cover I deconstructed)

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