Thursday, 3 December 2009

Research on Mojo Music Magazine and EMAP publishers

Mojo is a popular music magazine published by Bauer, and edited by Phil Alexander. It is a monthly magazine in the United Kingdom which Follows the success of the magazine Q, publishers Emap were looking for a title which would cater for the burgeoning interest in classic rock music. Mojo was first published on 15 October 1993; in keeping with its classic rock aesthetic, the first issue had Bob Dylan and John Lennon as its first cover stars. Noted for its in-depth coverage of both popular and cult acts it acted as the inspiration for Blender and Uncut. Many noted music critics have written for it including Charles Shaar Murray, Greil Marcus, Nick Kent and Jon Savage. The launch editor of Mojo was Paul Du Noyer and his successors have included Mat Snow, Paul Trynka and Pat Gilbert.
Often criticised for its frequent coverage of classic rock acts such as
The Beatles and Bob Dylan, it has nevertheless featured many newer and "left-field" acts. It was the first mainstream magazine in the UK to focus on The White Stripes, whom it has covered as zealously as many older acts.
Mojo regularly includes a covermount
CD which ties in with a current magazine article or theme. In 2004 it introduced the Mojo Honours list, an awards ceremony which is a mixture of readers' and critics' awards.
More recently, the magazine has taken to publishing many "Top 100" lists, including the subjects of drug songs, rock epics, protest songs and even the most miserable songs of all time. To celebrate
150 issues, the magazine published a "Top 100 Albums of Mojo's Lifetime" list (essentially 1993 onwards).
The publisher for MOJO is Emap.
"EMAP" is an abbreviation of East Midland Allied Press.
Emap Limited is a British media company, specialising in the production of business-to-business magazines, and the organisation of business events and conferences. The company was once a constituent of the FTSE 100 Index but is now owned by Apax and Guardian Media Group.
(Information obtained from wikipedia)
Emap, use a lot of different types of the media, specifically radio, press and most of all magazines. Emap has been the publisher of many magazines from gaming magazines, to music magazines, to fashion magazines.

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